{"id":3174,"date":"2024-05-29T01:50:50","date_gmt":"2024-05-28T23:50:50","guid":{"rendered":"https:\/\/www.heacon.de\/knowledge\/press-and-media-relations"},"modified":"2024-12-04T23:54:39","modified_gmt":"2024-12-04T22:54:39","slug":"press-and-media-relations","status":"publish","type":"page","link":"https:\/\/www.heacon.de\/en\/knowledge\/press-and-media-relations","title":{"rendered":"Press and media relations"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;360deg&#8221; background_color_gradient_stops=&#8221;rgba(46,86,140,0.89) 0%|rgba(46,86,140,0.81) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.heacon.de\/wp-content\/uploads\/2024\/03\/audit-01.jpg&#8221; background_position=&#8221;bottom_center&#8221; 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specialty=&#8221;on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;0&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar area=&#8221;et_pb_widget_area_5&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; sticky_limit_bottom=&#8221;section&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; custom_margin=&#8221;|auto|3px|auto||&#8221; custom_padding=&#8221;||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;4rem&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|300|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||17px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;37px&#8221; sticky_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;4rem&#8221;]<\/p>\n<h2><strong>Strategic planning goes hand in hand with professional implementation <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Press and media relations are a central component of external communication. In order to successfully convey messages in the diverse media landscape, it is important to master the journalistic basics, but also to have the necessary contacts. <\/p>\n<p>Credibility, competence and trust form the \u201ccommon thread\u201d of our cooperation with the trade press, special interest media, general press, daily newspapers, business press, electronic media and press agencies.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.heacon.de\/wp-content\/uploads\/2024\/08\/Wissen_Presse_und-Medienarbeit-White-board.png&#8221; title_text=&#8221;Knowledge_Press_and_media_work White board&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; custom_padding=&#8221;15px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The range of services offered by our press and media service includes the following tools:<\/p>\n<ul class=\"checklist\">\n<li>Press background discussion<\/li>\n<li>Interview<\/li>\n<li>Press conference (presence \/ hybrid \/ online)<\/li>\n<li>Press kit<\/li>\n<li>Press release<\/li>\n<li>Press monitoring<\/li>\n<li>Press distribution list<\/li>\n<li>Editorial contributions<\/li>\n<li>Editorial visits<\/li>\n<li>Press trip<\/li>\n<li>Special supplements<\/li>\n<li>Theme plan work<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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