{"id":3177,"date":"2024-05-29T01:51:04","date_gmt":"2024-05-28T23:51:04","guid":{"rendered":"https:\/\/www.heacon.de\/knowledge\/publishing-online-offline"},"modified":"2024-12-05T00:03:06","modified_gmt":"2024-12-04T23:03:06","slug":"publishing-online-offline","status":"publish","type":"page","link":"https:\/\/www.heacon.de\/en\/knowledge\/publishing-online-offline","title":{"rendered":"Publishing (online \/ offline)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;360deg&#8221; background_color_gradient_stops=&#8221;rgba(46,86,140,0.89) 0%|rgba(46,86,140,0.81) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.heacon.de\/wp-content\/uploads\/2024\/03\/audit-01.jpg&#8221; background_position=&#8221;bottom_center&#8221; 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_builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;0&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar area=&#8221;et_pb_widget_area_5&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; sticky_limit_bottom=&#8221;section&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; custom_margin=&#8221;|auto|3px|auto||&#8221; custom_padding=&#8221;||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;4rem&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|300|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||17px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;40px&#8221; sticky_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;4rem&#8221;]<\/p>\n<h2><strong>Cross-media communication<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Information and communication behaviour are subject to constant change, not least due to increasing digitalization and globalization. Against this backdrop, companies need to ask themselves more than ever which media their target groups have the greatest affinity for and how they can best be reached.<\/p>\n<p>In order to achieve maximum synergies and penetration depth, it is important to coordinate the activities of the various channels in a targeted manner and implement them in line with the CD in the sense of a cross-media communication approach.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; custom_padding=&#8221;15px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Online publishing<\/strong><\/h1>\n<p>Based on our many years of expertise, we develop and implement customer-specific online solutions, which we not only create initially, but also provide ongoing support and further development as required. These include, among others:<\/p>\n<ul class=\"checklist\">\n<li>Accessible portals<\/li>\n<li>E-mail newsletter<\/li>\n<li>Internet presence<\/li>\n<li>Intranet platform<\/li>\n<li>Online shop<\/li>\n<li>Video<\/li>\n<li>Webinars<\/li>\n<li>Webwatching<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.heacon.de\/wp-content\/uploads\/2024\/07\/Tag-der-Gesundheitsversorgung_Screenshot.jpg&#8221; title_text=&#8221;Healthcare Day_Screenshot&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Print publishing<\/strong><\/h1>\n<p><strong><\/strong><\/p>\n<p>We have also been successfully active in the field of print publishing for a long time &#8211; from conception to content creation (text creation and graphic design) to production. The range of print products is diverse and is developed according to individual tasks &#8211; these include, among others<\/p>\n<ul class=\"checklist\">\n<li>Brochure<\/li>\n<li>Flyers<\/li>\n<li>Annual report<\/li>\n<li>Customer magazine<\/li>\n<li>Leporello<\/li>\n<li>Employee magazine<\/li>\n<li>Newsletter<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.heacon.de\/wp-content\/uploads\/2024\/07\/Positionspapier.jpg&#8221; title_text=&#8221;Position paper&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.heacon.de\/wp-content\/uploads\/2024\/03\/audit-02.jpg&#8221; parallax=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221; 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