Media Purchasing

Media consulting

We are aware that the area of media purchasing / advertising is of decisive importance for the success of your company. Effective design and implementation are therefore essential. For this reason, in cooperation with our team of experts, we offer a comprehensive service for media purchasing that helps you to optimize your advertising strategy and achieve the best possible results.

Our approach is based on a thorough analysis of your current advertising activities as well as the identification of potential for improvement and redesign. Together with our partner, we develop tailored solutions that are precisely aligned with your needs and objectives. The independent media team of experts advises you in line with your intended campaign, for example regarding the suitability of media and their possibilities.

Media planning

On the basis of relevant market and media data and insights, the agency plans your campaign proposal, which aims to optimize reach, contact frequency and conditions. In doing so, the selection of media does not follow the agency margin, but solely the objective of campaign success.

Media purchasing

All client-related discounts and the entire AE commission are passed on to you, based on the media framework agreement. Depending on the annual placement volume, you receive your share of the agency-related discounts.

Media controlling

By means of placement control, it is checked whether your placements were implemented in terms of positioning and quality. The price verification ensures that booked media prices and conditions were adhered to and that agreed refunds from the agency discounts are passed on to you.

Media billing

We check the accuracy of your billing. In addition to this necessary transparency, we thereby ensure compliance with payment terms and cash discounts.

Media training

Our business division Colloquium Pharmaceuticum offers selected training measures in the area of “Media”.